After a couple of days at IFE, I am off to Dublin tomorrow for their triennial speed-dating event which puts 100s of buyers in meetings with 100s of Irish producers. Organised by Bord Bia, it is always a highly productive event and helps towards the £9Billion Irish Food & Drink Export market. If only one of the parties trying to be part of the incoming UK government had in their manifesto investing more in British Food & Drink Exports. There is, of course, some money available via UKTI but the amounts involved are paltry compared to what other European governments invest in exporting their country’s food and drink to the world.
However, not all this cash is well spent. I made the mistake on Sunday morning at IFE of stumbling into the Algerian and Moroccan area of the IFE “Walk the World” area. It was too dark, there were one or two packets of product on the stands and hardly any exhibitors. At first I wondered whether a plane from North Africa had been delayed. (more…)