At this time of year I often spend time out with my sales team visiting retails, and this year is no exception, and I entered in to a debate yesterday I thought I would share with you. The conversation started from the reference point of a recent survey within the speciality food sector where retailers vote for their favourite brands. Incidentally Cotswold Fayre came out second amongst wholesalers - a remarkable achievement considering our “annus horribilis” in 2014, and puts us in a good position to nab top spot again next year!
However, I digress, back to the top food and drink brands. San Pellegrino was the top soft drink, and Teapigs were the top tea brand - both companies are owned by massive multi-national corporations, Nestle and Tata (Tetley’s) respectively. As independent retailers and wholesalers, would we be stocking brands owned by companies like this? (more…)