Well, we have already had a glimpse of summer as I write this, but unfortunately it was a little too short-lived. But the smell of barbeques was in the air in my neighbourhood! It doesn’t take much for the British public to go alfresco! Have you noticed what the supermarkets do as soon there is a hto spell? They merchandise all the barbeque-related products together which encourages consumers to increase their basket spend. Independent retailers should do the same - and as quickly. Let’s look at what sells well should the British summer be kind to us this year.
Party food always sells better in hotter months than cold (apart from Christmas), so snacking products, crisps of all shapes and sizes, canapé-type products. One line that is selling particularly well for us this year is the Xochitl (pronounced so-cheel) tortilla crisps which come from Texas. The huge bags have great shelf presence and are great for parties. Of course, eating salty products helps develop a thirst for drinks, and there are no other products in the market, whose sales vary so dramatically depending on the weather. (more…)