Speciality Bites from Paul Hargreaves of Cotswold Fayre

Farm Shop & Deli Show

This is where I am at present, and, whilst this is a relatively small show, it was a busy enough first day, and as the show is positioned alongside the Convenience Show some enquiries for petrol stations who are adding on delicatessens and farm shops to petrol retailing!  Interesting!  I did a talk yesterday on Independents vs Supermarkets: The Future of Retail. The timing for a subject like this couldn’t be better as we are at what, I think, could be a very significant time for independent retailers for two reasons:
1)      Never has the public’s view of the supermarkets been so low – and there is a tremendous opportunity here to stress the quality and provenance of our products which will drive more people through our doors
2)      The supermarkets have pretty much reached saturation with the large stores and now new stores built are simply taking money off each other.  Their next assault is on the High Street – or local shops if you will – and if we are not ready for this we may be in danger. (more…)

Comments on the recent budget

I was asked by a magazine for my comments on the recent budget, so here they are regurgitated for my blog readers. A call to action for governments of any political persuasion as no doubt we will be in the same situation at the start of the next parliament.

My initial thoughts on hearing the headlines from the March 2013 Budget were ones of disappointment. Here was a superb opportunity for the Chancellor to encourage an entrepreneurial culture in the UK through help for SMEs completely spurned. As a small business owner with over 40 employees, I have always resented the tax levied on employers for the “privilege of employing people” - otherwise known as Employee’s National Insurance Contributions. These were increased by 11% by the previous government only a few years ago, and the reduction of £2000 per annum announced in this budget only goes a very small way to clawing some of this money back. For a business of our size this amount of money is completely insignificant, and won’t benefit us to any extent. (more…)

IFE 2013

It only comes round once every two years, but London’s Docklands is the place to be this week for those in the UK food and drink industry. It was only 20 minutes old when the first “how’s the show going for you?” question arose. Does that question deserve an answer. We were twenty minutes into a four day show, and even at the end of four days it is too early to make a judgement! My stock answer is: “Ask me in 6 months’ time!” Is that rude? Probably yes, but please think of something more original to say at a trade show! (I knew I should have written this blog before travelling to London!)

It is a difficult call these days to decide whether trade shows are worth the money - a not an insignificant amount of it. A number of exhibitors today seemed to be asking the same question, despite the show seemingly getting off to quite a good start - although probably not quite as exciting as the Olympic events that were taking place here only 6 months ago. Think about what other marketing activity could be done with the same amount of money, and what you could be doing with 5 days extra working time. (more…)

Farm Shop or Not?

When is a farm shop not a farm shop, that is the question! Probably when it is run by Waitrose, or come to that Dobbies (Tesco’s) or several other large companies. The Waitrose new farm shop is actually built on some of their own farmed land, but I wonder how much of the produce for sale will be from that farm itself. I heard this morning from a customer that they have been ringing the suppliers of the local delis trying to source the same products, presumably to try and knock them out of business.

That will never happen for two main reasons. Firstly: customer loyalty. Supermarkets don’t understand customer loyalty that comes through relationship. Yes they have so-called “loyalty cards”, but as soon as something better comes along from another chain, they will be off. These loyalty cards aren’t really anything to do with true loyalty - they are just money off cards. True loyalty comes through relationship with the shop owner or manager and the impartation of expertise and knowledge that they are able to give. (more…)

Carpe Diem

What a great opportunity the current beef/horsemeat crisis is for independent retailers. Although clearly benefiting those with meat counters, whether you sell meat or not, the anti-supermarket feelings are higher than ever, which has to be of advantage to independent retailers everywhere. I have just come back from the annual FARMA conference, which, this year, was in Harrogate - the centre of the Yorkshire Food Revival. There, farm shops were reporting an uplift in sales and footfall last weekend with more customers wanting to be sure they were buying the meat they wanted to be buying and not wanting to be eating horse!

The supermarkets spend a fortune on marketing, much of it creating an illusion that there is provenance in what they sell and creating this wholesome, cosy image that they are wanting what is best for the consumer. Most of this is complete marketing b*ll*cks. They are really not interested in their consumers at all, simply in making more and more money. (more…)

The strength of feeling

I was fascinated this week to read of a story coming out of Bakewell in Derbyshire, the place that is famous for both Bakewell Tart and Bakewell Pudding. In the onslaught of the multi-nationals on the British High Street, Costa Coffee are trying to set up yet another coffee shop in the town. Around 6,000 people have signed a petition to block the move following a similar pattern in Totnes, Devon, where Costa withdrew after 5,750 signatures were collected against it. In that case the firm said it “recognised the strength of feeling” against brands. At least to the best of my knowledge Costa pay taxes to the UK government, unlike their main competitor - Starbucks!

Anyway, back to Bakewell. It seems that 6,000 people would rather have an empty building on the High Street than a national chain. (The building has been empty for 2 years.) This leads me back to my thoughts a couple of weeks ago about what the High Street will look like in 10 years time - maybe I didn’t take into account the feelings against the plethora of coffee shops. (more…)

THE HIGH STREET

I have talked in the past about the pressure on the High Street and don’t want to re-visit old ground, but since the New Year three well-known High Street chains have gone into administration and as I write probably have gone forever: Jessops, HMV and Blockbusters. It has been observed that all three were under pressure from on-line companies that can out-compete them on price and sometimes availability. It may be good to pause and think of what our High Streets may look like in a few years, when an even higher percentage of consumers are shopping on-line and more familiar chains have gone out of business.

What can’t you buy on-line? Well, quite a lot! Get your hair done. Have any physiotherapy, beauty treatment, osteopathy, dentistry, etc.. Have a coffee. Eat out. (more…)