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The heat is on with So!Go

Posted: 22/05/2009

logo-sogoWith the latest additions to So!Go’s mouthwatering gourmet ranges, you’ll be looking for an excuse to batten down the hatches, grab your fluffiest blanket and cocoon in front of a glowing fire with a mugful of So!Go’s finest.

And, as if the delectable condiments, spices and sauces aren’t addictive enough, the sleek frosted-glass packaging, clean lines and signature styling of So!Go’s tabletop treats are truly irresistible. Design fundis won’t be surprised to hear that – in a first for food packaging – So!Go was one of 12 finalists in the Design Indaba 2009’s ‘Most Beautiful Object in South Africa’ competition.

Because taste is even more important than design, So!Go uses only the finest ingredients and the best local and international suppliers. All products packaging has been updated and now sport nutrition facts, other regulatory labeling requirements and are both Kosher and Halaal certified.

1. Fireside favourite

This winter treat yourself to a mugful of So!Go Hot Creamy Toffee, and another, then another… Once you taste this creamy toffee sensation, there’s no knowing when you’ll stop. Stir it into warmed milk for a gourmet hot drink or blend it with ice cream for a moreish milkshake.

The rich, satisfying toffee taste is complemented by just a hint of coffee for grown-up glamour. Hot Creamy Toffee is packaged in So!Go’s signature wide-mouthed, frosted-glass bottles.

2. Sinful and saucy

Full-bodied, rich, decadent and simply irresistible, So!Go White Chocolate Sauce completes a trio of So!Go’s sweet sauces, which includes the best-selling ganache-style Chocolate Sauce and Caramel Fudge Sauce.

Now that ‘eating in’ is the new ‘going out’, you’ll find that White Chocolate Sauce is a sweet staple: pour it onto pancakes, spread it over cupcakes, drizzle it around desserts, make mousses a masterpiece … or succumb to temptation and simply spoon it out of the jar. Because we all prefer taking the easy way, if you’d like to serve it warm just heat it in the attractive, wide-mouthed, frosted-glass jar and dip chilled seasonal fruit into it to serve as an instant and wholesome dessert.

3. Make it special

With sugar, spice and all things nice, So!Go’s gourmet grinders give old favourites a new twist. A simple turn of the So!Go Holiday Grinder – with brown candy sugar, cinnamon, allspice, orange peel, cloves, nutmeg and ground vanilla pods – allows you to reinvent Auntie Mabel’s apple pie as Coco’s ‘tarte aux pommes’. The kids turning their noses up at pumpkin, butternut and sweet potatoes? Transform these root vegetables with a twist of sweet spices into a gourmet offering that will satisfy the faddiest foodie.

And So!Go’s Sweet Grinder blends brown and white candy sugar, chocolate nibs and vanilla in a heavenly combination. Grind it onto your cappuccino or hot chocolate for a perfect way to start and end every day.

4. Summer time and the living is easy…

So!Go celebrates the arrival of summer sunshine with its fresh and delicious fruity salad spritzes. The season for delicious light lunches and crunchy salads is finally here, and to mark the occasion So!Go is launching three delectable and oh-so-appealing salad vinegars fermented from wild blackberries, cape gooseberries or tangy limes. The fruity vinegars are irresistibly presented in So!Go’s signature frosted-glass bottles (perfect for even the best-dressed table) capped with a convenient spray top that allows you to spritz just the amount you want – exactly where you want it. This means no more lip-puckering pools of vinegar lurking in the last few leaves on your plate. So!Go Lime Salad Spritz, So!Go Cape Gooseberry Salad Spritz and So!Go Wild Blackberry Salad Spritz are also delicious with crostini, chicken and fish. So go on … indulge yourself.

5. Tradition with a Twist

Kick start your day with So!Go Lime and Ginger Marmalade, the newest addition to So!Go’s gourmet range of sauces, seasonings, spritzers and sparkling H2O. The tang of lime and zing of ginger give a fresh twist to a perennial favourite. Breakfast is poised to become a family favourite: spoil everyone with aromatic freshly brewed coffee and hot buttered toast or wholewheat muffins spread with lashings of So!Go Lime and Ginger Marmalade. Or break out and serve homemade scones warm from the oven topped with Lime and Ginger Marmalade, a dollop of whipped cream and a twist of lemon zest for a contemporary teatime treat.

This tabletop treat is presented in the sleek, frosted-glass, wide-necked bottle that has become So!Go’s award-winning signature. And because taste is even more important than design, So!Go uses only the finest ingredients and the best local and international suppliers. All products are free of artificial preservatives and are Kosher and Halaal.

6. Winter

There’s something about spicy berry preserve that makes you want to celebrate winter. So!Go’s Festival Jam, packed with strawberries, cranberries, blueberries, cinnamon, nutmeg and cloves, bursts with flavour. Crisp winter mornings call out for lashings of Festival Jam spread over hot-from-the-oven raisin bread or whole wheat toast dripping with butter – or institute a new family tradition: Festival Jam pancakes with freshly ground coffee and the Sunday papers in front of the fire.

7. Celebrate life!

Bring on the bubbly. Water, that is! So!Go, the brand that epitomizes fine dining with its melding of superior epicurean delights and seriously stylish package design, brings you a world first: So!Go Sparkling Natural Mineral Water bottled at source in a Champagne bottle and closed with a re-sealable cork finished off with a traditional silver wire hood.. Brimming with naturally effervescent minerals and vitamins, So!Go’s mineral water fizzes with vitality. So pop the cork and celebrate bubbly the way nature intended! And because water is the essence of life, no table is complete without delicious and naturally refreshing So!Go Still Natural Mineral Water in its distinctive and elegant silver-capped glass bottle.

8. Let’s So!Go

Iconic condiments’ producer So!Go has created yet another hit with its new ‘Grind range of mouthwatering spices that sizzle with flavour. This collection of exotic spices drawn from the four corners of the globe allows everyone to experience armchair travelling at its best. So!Go has sourced the finest spices and herbs from around the world and combined them in sleek, frosted-glass grinders that encapsulate the flavours of regional cuisine. Now you too can be a seasoned traveller and experience the flavours of Thailand, the Greek Isles, India, Spain and North Africa – so go on, eat out at home.

So!Go uses only the finest ingredients and the best local and international suppliers. All products are free of artificial preservatives and are both Kosher and Halaal.

Sun Spices

Rediscover the easy charms of the Greek Isles with the aromatic flavours of So!Go ‘Grind Greek Spice, seasoned with sea salt, garlic, roasted onion, oregano, peppercorns, olives, lemon peel and rosemary. Redolent with the sweet and tangy herbs of these sun-soaked islands, this taste sensation is perfect with slow-roasted Greek lamb or whisked with extra-virgin cold-pressed olive oil and a dash of lemon juice to make a Greek salad dressing that’ll have you thinking you’re right back on Mykonos.

Go East

Savour the delicate flavours of Thailand with So!Go ‘Grind Thai Spice, which brings together with the subtle pleasures of salt, black peppercorns, garlic, chilli, ginger, coriander leaves, basil, lemon grass and lemon oil. Delight your senses with a generous grinding of Thai Spice in an Asian-style coconut-chicken broth or produce spicy fast food that is also fine food with a Thai stir-fry seasoned with Thai Spice.

Spice Route

Whether you like your curries gently spiced and aromatic or boldly searing, you’ll love So!Go ‘Grind Indian Curry Spice. Packed with coriander seeds, sea salt, garlic, black peppercorns, fenugreek, cumin, onion, mustard seeds, fennel seeds, red chilli, cinnamon, cloves, bay leaves, turmeric, curry leaves and ginger, this mouthwatering seasoning bursts with flavour. With ‘Grind Indian Curry Spice you can explore the varied cuisines of the Indian subcontinent and follow in the footsteps of the colonial spice traders who made these tiny treasures key to global cooking.

Playing with fire

Cooking with red-hot chillies, peppers and spices has never been this easy – nor this delicious. So!Go ‘Grind Spanish Paprika Spice bursts with the paprika, roasted garlic, black peppercorns, red bell peppers and chillies that evoke the fiery flavours of Spain, Mexico and South America. Give your taste buds a kick with a generous grinding of Spanish Paprika Spice on stir-fried prawns, chicken or steak. Muy bueno!

African Heat

Simmer your favourite tagine with So!Go ‘Grind Moroccan Tagine Spice. The earthy blend of salt, ginger, roasted garlic, red bell peppers, caraway seeds, cinnamon, red chilli, coriander seeds, black peppercorns, thyme, mint leaves, turmeric oil and rose petals brings to mind meandering caravans crossing the ancient sands of the Sahara and the cool, cloistered walls of a Moroccan médina. You’ll think you’re in Marrakech when you savour slow-cooked, rich, flavour-filled Moroccan lamb or vegetable stew seasoned with ‘Grind Moroccan Tagine Spice.

So!Go products are available at delis, speciality shops, lifestyle stores and selected supermarkets internationally.

Posted by Paul Hargreaves
22 May 2009, 09.45 am
Add a comment
Josh Hargreaves Says: June 25th, 2009 at 12:29 pm

I must say - sogo products don’t just look the real deal - the taste it 2!