This year the gourmet, organic and fine food distributor, Cotswold Fayre, is celebrating 10 successful years in business. To mark the occasion, the company is offering a free mystery shop to all their customers.
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Fine Food Supplier Cotswold Fayre Surprises Customers with a Mystery Shopper Experience
Posted: 23/06/2009 -
Don’t neglect your male customers!
Posted: 18/06/2009
Having just visited the Garden Centre of the Year, a massive operation near Manchester, this morning I was struck by how well they were merchandising for Father’s Day this weekend. Some Dads I am sure will be more than happy to receive a gift other than socks or a patterned pullover, while any items not sold can just go back on normal display after the weekend.
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Birthdays, Nostalgia and Heritage
Posted: 10/06/2009
Anyone who has watched any TV ads recently won’t have failed to notice the current emphasis on birthday celebrations for retailers. Both M & S and Sainsbury’s celebrate significant milestones this year and are spending lots of money telling everybody. The underlying message is “We have been around for years, been through good times and bad, know what we are doing and you can trust us”. (more…)
Customer Service
I am writing this on the train on the way back from a Business Magazine interview, in which I was asked the stereotypical question: “To what do you attribute the success of your business?” Trying not to be old record player banging out old clichés, I mentioned three factors: 1) Strong emphasis on sales, 2) Product range and 3) customer service. It is the third of these, customer service that I want to focus on today.
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