It really does seem that we are all heading into this summer in a much more positive frame of mind than last year. All the farm shop, deli and food hall retailers I talked to in the first quarter of 2012 had a much better start to the year than last year, and many said it was the best since 2009. So spirits are high heading into the summer! So what can we do in our stores to maximise sales during this busy summer period?
To say the obvious first, it is a big British Year and many producers are making special products to cash in on the Diamond Jubilee and the Olympics - yes they will be the ones with the Union Flag all over them! Most definitely a bank of products like this will make an eye-catching display, and certainly most speciality retailers should do this, and why not put up some Union Flag bunting as well and draw attention to all the British cheese and meat that you sell. (more…)










































