I am just back from Ireland and still recovering from the splendid Irish hospitality in Dublin. Just as two years ago the Marketplace event in Dublin this week has to go down as one of the best events in the annual food and drink calendar. Around 400 buyers from many countries and 250 + Irish producers makes for a massive number of speed-dating style meetings in one day.
As I said two years ago after the last event, this style of event in my opinion is far more useful than a trade show, and better for business on both sides. This is due to the meetings from the buyer’s perspective being more targeted and from the seller’s perspective they are better able to prepare because they know who is coming to see them. We will do a lot of business out of the meetings we had this week, whereas I am questioning how useful trade shows are any more. Sure we will still attend them, but there are so many these days they are beginning dilute each other, and certainly in the last couple of years, potential customers have seemed more reluctant to travel longer distances to attend. (more…)










































